Friday, April 30, 2010

Tech Doesn't Do Any Good If It Doesn't Change Our Addiction to Stuff

But Saul Griffith, creator of Wattzon, dismissed the idea that technology will save us, reminding us that we will never get below a certain point of embodied energy in the products we create, and rather than worry about how we optimize the stuff we make, we have to shift away from stuff altogether if we want to keep the planet healthy. Jonathan Koomey, Project Scientist and Consulting Professor of Lawrence Berkeley National Laboratory and Stanford University underscored the point, saying that the purpose of technology is to identify what tasks people are trying to perform, and then come up with a non-material-based solution - or at least vastly improved - way to accomplish that task. More>